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Cooplands continue to recognise the importance of high quality training and set up their own bakery college within the bakery site in Hull and take on their first of 16 apprentices.

The business grows rapidly as it acquires Woodhead’s bakery in Scarborough, Ainsley’s in Leeds and Peters Cathedral Bakers in the North East. This brings to total number of shops to over 155, supplied to from 3 bakeries.

2017 saw an investment from BGF of £8.5m. The investement was used to accelerate the rollout of Cooplands shops, expand the growing sandwich van service and develop the production facilities. 

In late 2019, Belinda Youngs is appointed as CEO. Belinda has previously held positions at Morrisons, Sainsbury's and Sobeys Inc, the second largest food retailer in China. She looks forward to helping build the brand, focusing on producing quality products at great value and meeting the needs of today's and tomorrow's customers. 

With the sudden demand of vegan products on the market, the business became one of the first high street bakery chains to 100% vegan bread and rolls, as well as developing vegan pasties.